Entries by manager

5 Things You Need to Know about Marketing

1. Spend up to 80% of your time on the headline of a space ad or sales letter. And your e-mail subject line. (Your letter headline can often be used as the teaser copy for the envelope.) Reason? Potential customers won’t bother to read your email unless captivated by your subject line. Plus, 50% to […]

Is Your Business Built on Core Values?

IS YOUR BUSINESS BUILT ON CORE VALUES AND DO YOU KNOW WHAT YOUR CORE VALUES REALLY ARE? In most cases, a core value can be boiled down to a piercing simplicity that provides substantial guidance. Notice how Sam Walton captured the essence of Wal-Mart’s number one value: “[We put] the customer ahead of everything else. […]

Good Design is Good Business

Successful companies know that good visual communications is good business. In other words, “Good Design is Good Business.” A corporate identity is made up of a well designed logo that is applied appropriately to your companies collateral materials. It’s more than just sticking your logo on your business card, brochure or website. It’s about good […]

One Best Way Marketing

You get one chance to make a first impression, and with that impression you must communicate that your company is credible and professional. Marketing By Design can help position you as a leader in your market.